Further to the Terms of use.
The Supplier Services transmit through servers in the United Kingdom, where marketing Campaigns are regulated by the Advertising Standards Authority, and in the USA under the CAN-SPAM act of 2003. The Customer shall manage content in all its forms, including text, images, audio, and video in accordance with the standards set out in the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.
Any attempt to use measures intended to defeat or bypass mail filters, such as content obfuscation, excessive redirection, or anything which the Supplier, acting reasonably, deems to be "spammy" in content or behaviour and/or likely to result in blacklisting or spam reports by recipients, is not permitted.
The Customer shall not misrepresent itself, nor attempt to pass itself off as another entity. This includes affiliate marketing and any activities that may be seen as "Phishing".
If the Customer sends on behalf of a third party, the Customer shall ensure that third party is aware that the Customer is doing so, to the extent that if the Supplier were to contact them, the third party would know what the Customer was doing.
The Customer shall present a consistent representation of their identity – a single account may not be used to represent different entities. If a Customer needs to present multiple brand identities, this can be achieved legitimately by opening multiple accounts.
Links within messages must resolve consistently – for example messages containing URLs that link to differently-branded pages at different times will be considered spam.
Certain subject areas and marketing approaches are especially troublesome, as they are extremely likely to be classified as spam or considered fraudulent or illegal, and are thus not permitted:
Document updated Feb 2nd, 2022